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Digital ecosystem

The medicine we want

When treating any illness, communication is the first step. At Sanitas, we believe that a smooth relationship between healthcare professionals and patients is essential for the delivery of healthcare. Digital tools bring us closer to both our private and corporate customers at all times.

Listen, learn, act

Our digital culture is based on the principle of active and constant listening to our customers and acting accordingly.

01.

Escucha Activa

GRI 2-29

Our Escucha Activa app, allows our employees to gain insight into and become involved in customer needs. The app serves as a digital interface between us and our customers, providing a channel for listening to their preferences, concerns and suggestions, while allowing us to propose tailored solutions to continuously improve their experience.

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02.

Sanitas Customer Lab

Our virtual community was launched in 2022 and has become a meeting point for our employees and customers. A platform for sharing experiences that enables us to gain deeper insights, promote collaboration, and drive the design of services tailored to the needs of our customers. In 2023, we engaged with the medical community to gain insights from our professionals, something which is essential to further improve our customer experience.

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03.

NPS (Net Promoter Score)

We use the NPS (Net Promoter Score) indicator to evaluate the degree of recommendation from our clients, both in medical care and across the range of solutions we offer to them.

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Mobile applications

Every year, we add new mobile apps and features to our digital offerings. Access, proximity and the best healthcare solutions tailored to our customers’ needs.

Mi Sanitas App

Our mobile application offers a fast, comprehensive, and user-friendly solution that allows our clients to perform a range of transactions.

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Familias App

This mobile app allows family members of Sanitas Seniors residents to access to their loved ones’ medical information. It provides them with a continuous and highly accessible communication channel through messages, photos and videos.

Digital Pregnancy Program

This mobile app gives expectant mothers valuable advice and a wealth of information about their pregnancy.

Digital medicine, human medicine

At Sanitas, we believe that people-centric digitalisation can be an effective tool for improving people’s lives.

All of our digital developments are designed to enhance the patient experience. Technology at the service of healthcare excellence.

In 2023, we have made significant advancements within our digital ecosystem, and have provided increasingly innovative solutions that are making a positive impact on our customers' health management, while also enhancing the efficiency of our healthcare professionals. The use of digital monitoring, care and treatment means we can provide the highest standard of care, which is also becoming increasingly personalised.

César Morcillo
Director médico de Sanitas y Bupa Europa y Latinoamérica

Figures SanIA 2023

7,909,296

conversations

105,318

appointments (hospitals + dental care)

367,892

check-in online

473

reports downloaded

37,910

GDPR consents

529

checkups

SanIA

Our Virtual Assistant interacts with customers using AI and natural language processing technology. This smart agent is used across all Sanitas business units and is able to perform over 50 tasks, including emergency triage, appointment management, online check-in at hospitals, personalised check-ups, and insurance contract management.

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Innovation

At Sanitas, we envisage the healthcare solutions of tomorrow and work on them today. Innovation, supported by the latest developments in healthcare technologies, is at the core of our operations and is part of our identity.

Digital solutions for private customers

Check-in online

This solution provides our customers with a convenient way to report their arrival at one of our facilities via the app.

Shorter waiting times

This SMS service allows customers to self-manage their appointments, providing a useful alternative when other communication channels are overloaded.

Digital informed consent

This solution provides patients with easy access to their clinical history and relevant information using a tablet. This provides greater agility and efficiency in clinical management and reduces the environmental footprint.

SPS Digital

The Health Prevention Service (SPS) programme has expanded its reach from the telephone to include digital channels. This qualitative leap enables our elderly customers to access our care and prevention services via Sanitas’ digital channels. Multichannel information and support services designed to help them better understand their condition and improve their quality of life.

Chemotherapy and home hospitalisation

These two programmes allow us to provide the most advanced treatments to patients with acute and chronic conditions, including oncological diseases, in their own homes. This improves their quality of life and reduces the risk of hospital readmission.

Digital solutions for private customers

We have developed a range of digital tools to meet the specific needs of the companies that hire our services.
  • Companies Portal

    Our business customers can use this digital platform to manage their Sanitas accounts in an efficient and responsive manner.

  • Mediator Portal

    Our team of mediators is essential for us. Our more than 3,500 collaborators have access to this portal.

    We are currently promoting online contracting in both the Companies and Mediators portals.

    Beat Project:

    The aim of this project is to expand our network of exclusive agents. In 2023, the network grew by almost 140 agents, with an increase of more than 40% in the number of non-exclusive agents. This demonstrates the strength of our brand, the attractiveness of our entrepreneurial model and the commitment of our teams to the creation of new networks.

    There has been a 10.5% increase in the number of partner offices compared to 2022, while the number of managed agents has grown by an impressive 55%. This outstanding performance reflects the high level of Sanitas’ network of exclusive agents and their confidence in the project.

  • HCP Portal

    Thanks to digitalisation, our healthcare professionals are more efficient in their daily operations. This portal enables them to manage their agendas, access medical records and prescribe diagnostic tests.

  • More digitised products

    Digitalisation is a reality for all our customer companies at every level. Technology enables us to align our product and service solutions with their needs.

  • Digital On-Boarding

    Digitalising registrations allows us to streamline bureaucratic processes, and also to use less paper and reduce the environmental footprint associated with these procedures.

  • Retriflex

    The first healthcare product to be linked to a flexible online remuneration platform is an innovative solution for managing health insurance, restaurant vouchers, childcare and transportation.

  • Sanitas Empresas Digital and Más Digital

    Solutions designed for companies with more than 100 employees. They provide a range of digital solutions, tailored coverage and one of the most competitive premiums in the market.

  • Básico Digital for Groups

    This is an economical health insurance plan for groups that incorporates a range of services, including outpatient care, simple diagnostics and treatments, health programmes and video consultation for medical specialties and emergencies.

  • Nuevo Profesionales Plus

    This tailor-made solution for the self-employed provides comprehensive health insurance, including general medicine, visits to specialists, diagnostics, treatment, emergency care, hospitalisation and surgery.

  • Pymes Más Digital

    We provide a comprehensive range of AI solutions for small- and medium-sized companies, including recruitment, virtual assistance, and chatbots. These solutions are available in two delivery models: on-site and remote.

Escucha Activa

Some of the improvements to the customer application have been driven by employee-generated ideas, including the new online consultation flow, the new digital checkup, and the digital medical records.

+15,000 proposals

+22,000 people listened to

Sanitas Customer Lab

In 2023, over 1,500 customers, employees and care staff participated in around 30 projects to enhance the experience and design of new services.

NPS (Net Promoter Score)

The data collected is then loaded onto a dashboard, along with user comments. We use AI tools to analyse the inputs in order to determine the emotion behind each one of them and to gain greater insight into the customer experience.

More than 700,000 opinions analysed.

70.4% NPS Sanitas Spain (1.7% more than in 2022)
68.6 % NPS Sanitas Insurance (1.4% more than in 2022)
73.7% NPS Sanitas Hospitals (1.8% more than in 2022)
72.4% NPS Sanitas Dental Care (same as in 2022)
72.8% NPS Sanitas Senior (2.5 more than in 2022)

Mi Sanitas App

The new features for 2023 include enhancements to client registration, reimbursement procedures, report management and the medical search engine.

We have also redesigned our appointment search process to make it more flexible and user-friendly, and we have introduced suggestions for alternative appointments and an improved customer experience.

3 million appointments managed from Mi Sanitas app. It also provides access to the Blua digital health ecosystem.

SanIA

Users can also contact our virtual advisor via SanIA Connect by phone.

In addition, customers can self-manage their health questionnaire at the time of contracting, without the assistance of an agent.